Bring us the mess

Product & Venture Studio

We give bold ideas
a world to live in.

For founders, startups and small to medium-sized businesses.

We help you work out what to build or change, then handle the product and technical work with you. You don’t have to arrive with a specification.

Find your starting point See what we're tinkering with

Explore the world we’re building.

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What we’re building

Aurelian and Lyra grew out of work we were already doing. We’re building a suite of tools that extends our skills and helps where we need support, testing it across our ventures and everyday lives. What we learn goes into the systems and services we build for clients. When a tool is useful to people outside AURA, we develop it into a product.

Aurelian

A personal operating system that evolves with you.

Founders don't split work and personal life cleanly. Aurelian is built to work across both. It draws on the history of how your ideas develop and the circumstances affecting them, helping you think further and recognize connections you might otherwise miss. It's local-first, so your data stays in your possession and you decide whether private information is processed by external AI models. The models can change as the technology improves. The context you've built remains yours.

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Say you return to an idea you parked months ago. There was a reason you left it there, and quite a lot may have changed since. Aurelian brings that history into the discussion, including the directions you ruled out and why. It can also draw connections to other parts of your life that might affect what makes sense now. The command centre, influenced by Sigi's career in emergency communications, helps you pick up where you left off and work out what needs your attention next. Aurelian can bring a relevant connection or a useful next step to your attention, even when you haven't specifically asked for it. You can capture an idea by voice or message and return to it later, without having to organize everything yourself before the system can make use of it.

That history needs to remain accurate, especially as it grows. Provenance lets you trace an interpretation back to its source and correct it if Aurelian has misunderstood something. Aurelian also keeps its suggestions separate from the decisions you've actually made. With a local-first system, losing your internet connection doesn't mean losing access to your own records. You decide what information can leave your system and what Aurelian is permitted to do on your behalf. Model independence means you can change the AI models working with your personal context without having to rebuild that history.

Try Aurelian as it develops.

We’re looking for founders to try early versions across their projects, routines and everyday responsibilities, and tell us where Aurelian helps or gets in the way.

Lyra

Marketing intelligence that starts with your business.

When you're trying to grow a business, it's not always clear where your marketing efforts should go next. Lyra brings the marketing research we use at AURA into a product that examines your website and how your business appears in search and AI answers. It starts with an understanding of what you actually offer, so the findings can be translated into relevant, page-specific recommendations. You get a clearer idea of what deserves attention and practical steps your team can work from.

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SEO and AI search visibility reviews.

Say you've invested time in your website, but you're unsure how well it represents your business in the places potential customers are looking. Lyra starts by building a profile of your company, which you can review and correct before the analysis proceeds. That matters because even a technically sound recommendation can be useless if it's based on the wrong understanding of what you sell. From there, Lyra examines the website alongside relevant search and AI visibility findings. When it identifies an issue, the recommendation is tied to the affected page, with an action brief explaining the change and how to check the work. You can hand that to your developer or marketing team and have a clear conversation about what needs doing.

We're developing Lyra from the marketing work we already do at AURA, with the intention of making that expertise accessible to more businesses. A founder handling marketing alone needs a way to make informed decisions about where to spend limited time and resources. An existing team may need a better understanding of where its current efforts could improve. Lyra is being built to support both, starting with the research and recommendations behind those decisions. If the report identifies work you'd rather have us handle, AURA can take it through implementation.

Explore a visibility review

What are you working with?

You can bring a defined project or ask us to help work out what’s needed. We can review it and give your team a recommendation, or take on the design and implementation ourselves.

Building something.

We can help you define a first version and take it through design and development. If you already have a prototype or specification, we can pick up from there.

Bring us what you have

Depending on the engagement, you leave with

  • A recommendation on what to pursue and why
  • A product scope and technical specification
  • A tested prototype or working first version
  • A plan to reach your first users
The work we cover

Product strategy · Research & validation · Specifications · UX/UI · Technical architecture · Prototypes & MVPs · Development · Launch & go-to-market

Improving something.

We look at where the work gets stuck and why. Once we know what needs to change, we can redesign the process, connect existing tools or build a system for the job.

Show us how it works now

Depending on the engagement, you leave with

  • An account of what’s causing the problem
  • A revised workflow or connected systems
  • Automated steps your team can review and control
  • A plan for improving visibility or how leads are handled
The work we cover

Operational & product audits · Workflow redesign · AI & automation · Internal tools · Systems integration · Lead & marketing systems · Commercial intelligence · AI discoverability

You can hire us for the thinking.

Hire us to work through a decision or review something that already exists. You leave with a recommendation and the reasoning behind it, ready to take to your own team. No build required.

Book a discovery call

Who you’ll work with.

You work directly with Sigi and Semi. We stay involved through design and development, so the original reasoning stays with the work.

Sigi Janko

Co-founder · Product & systems

Sigi works across research, product definition, UX and technical specifications. She concentrates on how the system fits together and the exceptions that are easy to miss in a prototype. She’s building Aurelian.

Semi Muhameti

Co-founder · Product & commercial development

Semi works across product development and commercial strategy. She builds, works with customers and leads AURA’s growth and business development. She’s building Lyra.

Tell us what you’re working on.

You can start with the part you haven’t figured out. Email Semi, or use the questionnaire to work through it.

Meet Semi.

A free 15-minute pre-discovery call to discuss what you have in mind and whether AURA is a fit.

Book a free 15-minute call