Product & Venture Studio

Bring us the mess.

For founders, startups and small to medium-sized businesses.

We help you work out what to build or change, then handle the product and technical work with you. You don’t have to arrive with a specification.

Find your starting point See what we’re building

What we’re building

Aurelian and Lyra grew out of work we were already doing. We’re building a suite of tools that extends our skills and helps where we need support, testing it across our ventures and everyday lives. What we learn goes into the systems and services we build for clients. When a tool is useful to people outside AURA, we develop it into a product.

Aurelian

A second brain for founders.

We wanted a second brain we could actually think with. One that could follow a complicated idea, help us develop it and understand how it fits into everything else we’re doing.

We’re building Aurelian to develop that understanding through your interactions. He’s designed to recognise patterns across your work and personal life, and reason through decisions with you using that context.

Taking on a new venture, for example, means working out how it fits alongside the commitments you already have. Aurelian’s role is to help you think that through and build the systems that support what you choose to pursue, with an understanding of you that develops as you do.

Try Aurelian as it develops.

We’re looking for founders to try early versions across their projects, routines and everyday responsibilities, and tell us where Aurelian helps or gets in the way.

Lyra

Company research you can put to work.

Lyra is AURA’s company research tool for lead generation and marketing. She helps teams research businesses, decide who to approach, and identify opportunities for growth.

SEO and AI search visibility reviews.

AURA uses Lyra to assess how your business appears in search results and AI-generated answers. The review covers search engine optimization (SEO), generative engine optimization (GEO), and website content and technical issues that affect discoverability.

Your report brings together search and AI visibility findings, website issues, and recommended changes. It helps your team decide what to fix first and provides a baseline for checking progress.

Explore a visibility review

What are you working with?

You can bring a defined project or ask us to help work out what’s needed. We can review it and give your team a recommendation, or take on the design and implementation ourselves.

Building something.

We can help you define a first version and take it through design and development. If you already have a prototype or specification, we can pick up from there.

Bring us what you have

Depending on the engagement, you leave with

A recommendation on what to pursue and why
A product scope and technical specification
A tested prototype or working first version
A plan to reach your first users

The work we cover

Product strategy · Research & validation · Specifications · UX/UI · Technical architecture · Prototypes & MVPs · Development · Launch & go-to-market

Improving something.

We look at where the work gets stuck and why. Once we know what needs to change, we can redesign the process, connect existing tools or build a system for the job.

Show us how it works now

Depending on the engagement, you leave with

An account of what’s causing the problem
A revised workflow or connected systems
Automated steps your team can review and control
A plan for improving visibility or how leads are handled

The work we cover

Operational & product audits · Workflow redesign · AI & automation · Internal tools · Systems integration · Lead & marketing systems · Commercial intelligence · AI discoverability

You can hire us for the thinking.

Hire us to work through a decision or review something that already exists. You leave with a recommendation and the reasoning behind it, ready to take to your own team. No build required.

Get another set of eyes on it

Before we recommend a build.

If you ask us to automate a process, we’ll ask to see it in use. A missing integration calls for different work than a decision only one person knows how to make.

You should be able to see what a system has done and step in when it matters. We use AI with that in mind, and we’ll say when a process change would be more useful than another tool.

Who you’ll work with.

You work directly with Sigi and Semi. We stay involved through design and development, so the original reasoning stays with the work.

Sigi Janko

Co-founder · Product & systems

Sigi works across research, product definition, UX and technical specifications. She concentrates on how the system fits together and the exceptions that are easy to miss in a prototype. She’s building Aurelian.

Semi Muhameti

Co-founder · Product & commercial development

Semi works across product development and commercial strategy. She builds, works with customers and leads AURA’s growth and business development. She built Lyra for lead generation and marketing.

Our skills overlap, so when the product scope changes, we can work through what that means for delivery and how you’ll sell it in the same conversation.

Tell us what you’re working on.

You can start with the part you haven’t figured out. Email Semi, or use the questionnaire to work through it.

Meet Semi.

A free 15-minute pre-discovery call to discuss what you have in mind and whether AURA is a fit.

Book a free 15-minute call